Rational Toothpaste: A Case Study
Inspired by Konkvistador's comment Posts titled "Rational ___-ing" or "A Rational Approach to ____" induce groans among a sizeable contingent here, myself included. However, inflationary use of "rational" and its transformation into an applause light is only one part of the problem. These posts tend to revolve around specific answers, rather than the process of how to find answers. I claim a post on "rational toothpaste buying" could be on-topic and useful, if correctly written to illustrate determining goals, assessing tradeoffs, and implementing the final conclusions. A post detailing the pros and cons of various toothpaste brands is for a dentistry or personal hygiene forum; a post about algorithms for how to determine the best brands or whether to do so at all is for a rationality forum. This post is my shot at showing what this would look like. At one point or another, we've all asked ourselves, "what is the most rational toothpaste?" After all, despite the length of the sequences, I've yet to see Eliezer's endorsed personal hygiene products. What is an aspiring rationalist to do? Step one is to throw out the question entirely. The most rational toothpaste does not exist, nor does the best toothpaste nor the optimal toothpaste. These adjectives are only applicable relative to particular goals, constraints, and contexts. Avoid the mistake of assuming optimality is a trait inherent to toothpaste, rather than a joint function of the toothpaste and who is using it. Similarly, the best programming language, the best footwear, the best way to write, and the best job are all under-specified. Even before determining what you are looking for in toothpaste, take one more step back. Is optimizing your toothpaste worth the time and attention? First, there is the issue of whether improved dental care is worth it, and then, whether better toothpaste is the best means of improving your teeth. While recognizing "optimal" varie
If there is a net positive externality, then even large private benefits aren't enough. That's the whole point of the externality concept.