Let's imagine I am a Machine Intelligence Research Institute donor.
In 2026, MIRI heavily helped to fund plzdontkillus (PDKU), a fellowship in Berkeley, CA for content creators. The idea was to put 60 TikTokers in a house for 31 days, pay for their room, board, and 2k stipend, and have each of them create a vertical short form video once a day for the entire 31 days of July 2026. The theory of change is that by getting a bunch of people, platformed and unplatformed, AGI-pilled and non-AGI pilled, to make AI safety content, we will increase awareness of AI x-risk through addressing the culture through the most important media channel today: short form vertical video. In theory, even a travel or fashion creator could use their virality-achieving skills to push AI x-risk awareness into their audiences.
The fellowship has:
* No requirement to actually make any AI content (a minority of all the content created was AI related)
* $21k allocated for prize money across 7 prizes, only 2 of which are AI related
* Grimes! The Botez Sisters! CJ the X!
* A particular culture of partying, drug use, and orgiastic Aella-esque fun
In the end, PDKU boasts 21 million views on AI-related content. Overton window shifted. Josh Thor later points out on LessWrong that the real number is closer to 2 million, though maybe a few million more are worth adding given how much the program's mentors contributed to achieving AI-related views.
Now, I worked in digital marketing and social media management for about a year. Given the total budget of PDKU (undisclosed but probably in the low-mid six figures), it doesn't really matter if the project got 2 million impressions or 21 million impressions. Either number is an absolute failure. You'd be better off just spending the money on a TikTok/Reddit ad campaign.
At best, this was a maybe OK idea for a project terribly executed.
At worst, this was an example of the uncomfortable yet growing problem of cronyism in the AI safety space. Aella go