Writing about AI/AI safety doesn't hurt your popularity. In fact, it probably increases it.
Sometimes I talk to people interested in writing/podcasting/video-ing about AI safety, and they think that it'd be good for them to write non-AI things to "attract readers" or "be popular." I think this is silly, especially for people who know a lot about AI and AI safety.
I think this is silly for many reasons but the biggest reason is empirical: My best guess is that for most people capable of doing both, your AI safety writing probably outperforms your non-AI writings.
I formed this view through observation:
* Kurzgesgat's video on HuggingFace reached 20M views in 12 days, which appears far above average for their videos, at least in recent years.
* On The Argument, Kelsey Piper's AI posts seem to perform noticeably better than her education posts (~2x likes when I eyeballed).
* My own most liked Substack post is about AI (specifically AI usage in the recent papal encyclical), though not AI Safety.
* (The likes differential probably understates the difference, since most people engaged with the argument through secondary media. It's still my only article with significant secondary coverage outside the blogosphere since either 2022 or 2024)
* My own AI safety posts perform about middle-of-the-pack, maybe slightly above, neither unusually good or bad compared to my general posts.
* I suspect they're a bit overcomplicated, however, and if I dumb them down to the level of say my post on stealth or on bees they'd be more popular than either.
* Scott Alexander's AI safety posts seem to broadly outperform his non-AI posts.
* Daniel K's visit on the Joe Rogan Experience (the #1 podcast in America, I think) is the fourth most viewed episode of the 30 most recent episode on JRE,
* Counterexample: Yglesias' top posts seem weakly to be an exception, but it's not like the AI posts are overwhelmingly unpopular.
There's also a clear theoretical reason to expect AI p