Save the kid, ruin the suit; Acceptable utility exchange rates; Distributed utility calculations; Civic duties matter
This is a follow up to my rambly incoherent comment on https://www.lesswrong.com/posts/cujpciCqNbawBihhQ/self-integrity-and-the-drowning-child Let's put some rough math on the drowning example Statistical value of human life is $5,000,000. Death of a child is a massive utility loss for parents and close relatives(several of them might even be willing to die...

Getting mugged, getting asked for bribes by gov officials, entitled crazy road rage people in traffic.
Mind you this was (maybe overly) contextualized by the OP being an argument against social norms that force people to sacrifice personal utility even when it might produce net negative utility overall.
In a broader context, status quo ethics dissidents often explicitly did the opposite, martyrising themselves for the public good. After all people fought throughout history to expand the circle of Who Matters to include more and more people.
So I guess there's also a strong dose of living in the western world at the end of history: "we've got the right liberal ethics now and deviations from... (read more)