Connotation is a subjective cultural and/or emotional coloration in addition to the explicit or denotative meaning of any specific word or phrase in a language, i.e. emotional association with a word.

Blog posts

When Truth is a Trap by David J. Balan
Useless Medical Disclaimers - Inability of most people to adequately process statistical information causes even mentioning of negative possibilities, with probability however small, to produce significant negative affect.
Rationality and the English Language
Sneaking in Connotations
When Truth Isn't Enough by Yvain

See also