Related to: Why Real Men Wear Pink, That Other Kind of Status, Pretending to be Wise, The "Outside The Box" Box

WARNING: Beware of things that are fun to argue -- Eliezer Yudkowsky

Science has inexplicably failed to come up with a precise definition of "hipster", but from my limited understanding a hipster is a person who deliberately uses unpopular, obsolete, or obscure styles and preferences in an attempt to be "cooler" than the mainstream. But why would being deliberately uncool be cooler than being cool?

As previously discussed, in certain situations refusing to signal can be a sign of high status. Thorstein Veblen invented the term "conspicuous consumption" to refer to the showy spending habits of the nouveau riche, who unlike the established money of his day took great pains to signal their wealth by buying fast cars, expensive clothes, and shiny jewelery. Why was such flashiness common among new money but not old? Because the old money was so secure in their position that it never even occurred to them that they might be confused with poor people, whereas new money, with their lack of aristocratic breeding, worried they might be mistaken for poor people if they didn't make it blatantly obvious that they had expensive things.

The old money might have started off not buying flashy things for pragmatic reasons - they didn't need to, so why waste the money? But if F. Scott Fitzgerald is to be believed, the old money actively cultivated an air of superiority to the nouveau riche and their conspicuous consumption; not buying flashy objects becomes a matter of principle. This makes sense: the nouveau riche need to differentiate themselves from the poor, but the old money need to differentiate themselves from the nouveau riche.

This process is called countersignaling, and one can find its telltale patterns in many walks of life. Those who study human romantic attraction warn men not to "come on too strong", and this has similarities to the nouveau riche example. A total loser might come up to a woman without a hint of romance, promise her nothing, and demand sex. A more sophisticated man might buy roses for a woman, write her love poetry, hover on her every wish, et cetera; this signifies that he is not a total loser. But the most desirable men may deliberately avoid doing nice things for women in an attempt to signal they are so high status that they don't ne...

Intellectual Fashion