A nonapple is a proposed object, tool, technique, or theory which is defined only as being not like a specific, existent example of said categories. It is a type of overly-general prescription which, while of little utility, can seem useful. It involves disguising a shallow criticism as a solution, often in such a way as to make it look profound. For instance, suppose someone says, "We don't need war, we need non-violent conflict resolution." In this way a shallow criticism (war is bad) is disguised as a solution (non-violent conflict resolution, i.e, nonwar). This person is selling nonapples because "non-violent conflict resolution" isn't a method of resolving conflict nonviolently. Rather, it is a description of all conceivable methods of non-violent conflict resolution, the vast majority of which are incoherent and/or ineffective.
Main article: Selling Nonapples
Related Sequence: A Human's Guide To Words