In fact Einstein realized a great work, with a little help of her wife... The difference was that he had a great creativity like the great others, like Newton, Galois, that take him to the specific approach. But, I guess he was the first one that used (or was used by) the media like no other before... Sorry about this comparison but it is look like Che Guevara... her photo is everywhere, but who knows exactly what he did for the mankind?