I don’t disagree in general—certainly UI changes are easier than infrastructure changes—though there is a caveat, illustrated by the old story about the repairman who took a large repair fee to fix a complicated piece of machinery, and then gave the thing a good thwack, whereupon it worked again; to the client’s protestations that such an easy “fix” was hardly worth the hefty bill—after all, all the guy did was hit the machine once!—the technician replied “yeah, but you gotta know where to hit it…”.

So with UX: many of the changes are easy to make, it’s kno... (read more)