A reliable way to develop taste for intentionally directing attention is by doing things yourself. Paint a house after choosing colors carefully, and every other house's choices jump out to you. Weld and you'll notice good welds whether you mean to or not. Photograph seriously, and you'll see more and better.[1] Write, cook, lay bricks, garden, build a bicycle, curate your wardrobe, whatever -- the doing builds your visceral understanding that allows you to direct attention.
This excerpt from Alfred Gell's 1992 essay The Technology of Enchantment and the Enchantment of Technology is some of my favorite writing on this topic.
When I was about eleven, I was taken to visit Salisbury Cathedral. The building itself made no great impression on me, and I do not remember it at all. What I do remember, though, very vividly, is a display which the cathedral authorities had placed in some dingy side-chapel, which consisted of a remarkable model of Salisbury Cathedral, about two feet high and apparently complete in every detail, made entirely out of matchsticks glued together; certainly a virtuoso example of the matchstick modeller's art, if no great masterpiece according to the criteria of the salon, and calculated to strike a profound chord in the heart of any eleven-year-old. Matchsticks and glue are very important constituents of the world of every self-respecting boy of that age, and the idea of assembling these materials into such an impressive construction provoked feelings of the deepest awe. Most willingly I deposited my penny into the collecting-box which the authorities had, with a true appreciation of the real function of works of art, placed in front of the model, in aid of the Fabric Fund.
Wholly indifferent as I then was to the problems of cathedral upkeep, I could not but pay tribute to so much painstaking dexterity in objectified form. At one level, I had perfect insight into the technical problems faced by the genius who had made the model, having myself often handled matches and glue, separately and in various combinations, while remaining utterly at a loss to imagine the degree of manipulative skill and sheer patience needed to complete the final work. From a small boy's point of view this was the ultimate work of art, much more entrancing in fact than the cathedral itself, and so too, I suspect, for a significant proportion of the adult visitors as well.
I strongly recommend this video of Stephen Shore talking about how photography is a tool for learning how to see with conscious attention: https://www.youtube.com/watch?v=T029CTSO0IE
Anything in life can be richer and sweeter if you slow down and pay attention, but some things reward attention more than others.
The different amount of rewardingness per attention is sometimes socially constructed and thus arbitrary to some degree. But it's genuinely nice, to have others who have also paid attention to the thing tell you about the interesting parts that you might have missed, and this can enrich your own experience.
But relying on others to tell you what to pay attention to, and how, is also a bit of a trap. Because each person's umwelt is slightly different from the next, your preferences might legitimately differ from the horde. And only after articulating/distinguishing/understanding your own preferences can you go out into the world and find the other things that will delight you. C.S. Lewis puts it well, in The Problem of Pain[1]:
He's right that there's something a little ineffable about it, that secret thread. But you can get to know it better, if you sit with the feeling.
One reason people don't do this is because while paying attention can be rewarding, it could also be risky. After all, what if you are not enjoying something the right way? As Montaigne puts it:
But the ones who want to escape are cowards who are shooting themselves in the foot! You shouldn't be trying to impress other people with your attention. You should be enjoying it for yourself, because paying attention (especially to things you like) is pleasurable. And so you should try to be precise, to give selected examples, and to unapologetically embrace your preferences even when they are embarrassing. And then you should seek out more things that are similar to what you like, to pay closer attention to.
A wonderfully instructive model of paying close attention can be found in Peter Schjeldahl's Hot, Cold, Heavy, Light, a collection of a hundred of his art reviews (he was the New Yorker's art critic from 1998-2022).[2] On a Vermeer, for example:
You can notice the same things as Schjeldahl, if you stand in front of The Milkmaid, and stay there for five minutes. He's not exactly making observations that require an art history degree to make!
Closer to home, I'm reminded of Original Seeing from the sequences, and Logan Strohl's naturalism sequence (which aims to communicate what he means by the sentence “knowing the territory takes patient and direct observation"). I think Robert Miles is on a similar wavelength when he divulges his trick for turning foods he dislikes into food he enjoys, and Sasha Chapin when he explains how to like everything more. Probably there are more takes along these lines in woo and meditation communities, but I am allergic to those and have no notes on the matter.
In 2022, I saw Guo Pei's retrospective at the Legion of Honor, which had like eighty of her pieces. Guo Pei is my favourite couture designer — I'm not sure how universal this experience is, but I remember being really excited when I learned about the existence of couture fashion, and then very disappointed when I realized what most collections were like in practice. But Guo Pei, uniquely and delightfully, just keeps delivering on the fantastical experience that I thought couture fashion was at seven years old.
The entire gallery took me thirty minutes or so to finish completely, the first time around. This was a once in a lifetime opportunity (I was in the Bay only for a short time), and I felt disappointed by how little I got out of it. My gaze rested on the intricate dresses, but failed to penetrate, and I knew they would not remain in my memory.
It struck me somehow that more was possible, if only I would pay more attention.
So I decided to do the round again, but this time I was going to play a game with myself. I was going to look at every single one of the intricate outfits on display until each gave me a new idea of how I could dress differently myself. Only then would I move on to the next one. This was an interesting challenge, because in no way can you wear any of Guo Pei's masterpieces on a day to day basis.
my note for this one: try a two-tone outfit but with a gradient element, not just colourblocking.
The acts of seeking and translation slowed me down.
my note for this one: thick ribbons twisted over translucent sleeves of the same colour.
It slowed me down enough, to pay attention.
my note for this one: most of your outfits with vests are dark. experiment with a lighter vest.
I picked up many details that I'd missed the first time.
my note for this one: two layers is sufficient to create an illusion of many.
The second go-around took long enough that I didn't leave the exhibit until the museum's closing time.
my note for this one: try short bottoms paired with tights and shoes of the same non-black colour.
That experience is the one that taught me to pay attention. What I didn't expect was the joy that I felt, when I slowed down to do it.
Since then, I have tried to pay more attention.
Sadly, this is from a book where he then goes on to proclaim that the reason that you feel this way is because the thing you really yearn for is to go to heaven, a real location.
Total tangent: I did not agree the New Yorker is midwit until I read Schjeldahl's collection, and now I kind of think it is. Yes, I think his reviews are a good model of the experience of paying attention to a piece of art, and I would absolutely recommend it to people who are interested in cultivating their own artistic taste. Reading his reviews, you feel permission to look at art for yourself, to not worry about if you're doing it wrong as long as you are actually paying attention - and that is a tremendous gift. So why do I say that it's sort of midwit? Er, deductive reasoning, mostly. I get the overwhelming sense, reading it, that Schjeldahl is performing a level of seeing and understanding that I am now perfectly capable of doing myself. And I know my own taste in art to be supremely midwit :B
IYKYK :)