Cheerios: An "Untested New Drug"

This is a beautiful example of politics at work.

Cheerios claims on its box that it can "lower your cholesterol four percent in six weeks". This is false. It is based on a "study" sponsored by General Mills where subjects took more than half their daily calories from Cheerios (apparently they ate nothing but Cheerios for two of their three daily meals). No one eating Cheerios in anything resembling a normal way would get close to this effect; therefore, it is false and misleading advertising. If General Mills wants to market Cheerios as ... (Read more)(Click to expand thread. ⌘/CTRL+F to Expand All)Cmd/Ctrl F to expand all comments on this post

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I wonder why most of these links are dead now. I thought the internet was more robust than that.

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2Raw_Power9yYou guys must be having fun living in the USA. Such disparities.
18SoullessAutomaton11yWith all due credit to MBlume for raising the topic, I wish Yvain's comment here had been a top-level post. This is an excellent demonstration of the progression of the mind-killer effect.

Cheerios: An "Untested New Drug"

by MBlume 1 min read15th May 200914 comments


I found this letter from the US Food and Drug Administration to General Mills interesting. It appears on the surface that the agency is trying to protect the American public from ungrounded persuasion, yet I can't find anything in the letter claiming that GM has made an unsupported statement.

Does anyone understand this better than I do?