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A nonapple is a proposed object, tool, technique, or theory which is defined only as being not like a specific example of said categories. It is a type of overly-general prescription which, while of little utility, can seem useful. It involves disguising a shallow criticism as a recommendation, often in such a way as to make it seem profound. For instance, suppose someone says, "We don't need war, what we need is non-violent conflict resolution." Such a person can be said to be selling nonapples because "non-violent conflict resolution" isn't a method or resolving conflict nonviolently. Rather, it is a description of all possible methods of non-violent conflict resolution, the vast majority of which are incoherent or ineffective.

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