"First is Best"
Abstract
We experience the world serially rather than simultaneously. A century of research on human and nonhuman animals has suggested that the first experience in a series of two or more is cognitively privileged. We report three experiments designed to test the effect of first position on implicit preference and choice using targets that range from individual humans and social groups to consumer goods.
While this effect has been known about for many years, these researchers added an interesting component, an "Implicit Association Test (IAT)":
Each option within a pair was presented sequentially for 30-seconds and participants were forced to maximally consider both options. Immediately after each choice-pair was presented, participants completed a
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The spirit of Seth Roberts lives!