Models was one of the best books I read in my young adult male life. Mark's content in those years was gold. I was really looking forward to and consequently super disappointed with "The Subtle Art of Not Giving a Fuck". I hated his his gimmicky use of profanity, and since then, it seems like he's stuck with it as well as moved to a much less nuanced, more commercialized style of writing. Can't blame him with the success he's achieved with that approach, but it's too bad.