I must say "first to market" (25) is inaccurate. If we think of examples of ubiquitous products, it is most often the LAST to market, rather than the first that sticks around. Because being last means the product is so great, later entrants have a difficult time competing. Whether it be search engines (??? vs. Google), social media (??? vs. Facebook) coffee (??? vs. Starbucks).. the examples are numerous. (The unknowns illustrate my point precisely.) Ultimately, execution is far more important than hastily entering a market. In fact, the Spanish have a saying "la prisa mata" which roughly translates to "haste kills". Perhaps, we could modify the definition in 25 to read: "the first to market with a GREAT product" takes the cake.