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The Halo Effect

This article seems to be from quite a while ago and I'm only 15 (so I may not have as much experience if my thoughts are off) but I just wanted to point out that people who know things like this can use it to their advantage as well as it being a disadvantage to some. As for the situation with the workplace or a job...If a person working there is seen often and isn't closed off in an office corner...That person is also more likely to attract more customers who are also affected by this "effect." right?