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This is great and gives me a lot of interesting things to think about. I wonder if being the best and being noticed are inversely correlated? 

Perhaps in order to be the best and also noticed for being the best you have to pick one. Either get noticed and use that momentum and wealth to become the best, or avoid notice to focus on becoming the best, then get noticed. Both strategies have their perils, but I wonder if you simply can't get to the tippy top by trying to do both at the same time?