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Fatih Boyar
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Evaluability (And Cheap Holiday Shopping)
Fatih Boyar7y20

High-end brand neck tie or a scarf would be a classic example of this. You can also exploit the scarcity bias in this context. Find an antique item (e.g. something costs less than 50$ necktie) and tell that it's very rare and you spent some time to find it. In addition, they can never guess the price, it's an antique it can be hundreds of dollars who knows?

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