Prior to my last year at ControlAI, I was a physicist working on technical AI safety research. Like many of those warning about the dangers of AI, I don’t come from a background in public communications, but I’ve quickly learned some important rules. The #1 rule that I’ve seen far too many others in this field break is that You’re an AI Expert - Not an Influencer.
When communicating to an audience, your persona is one of two broad categories: Influencer or Professional
Influencers are individuals who build an audience around themselves as a person. Their currency is popularity and their audience values them for who they are
