Mitko

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“PR” is corrosive; “reputation” is not.

Thanks for sharing! This reminds me of a similar post I recently read on Commonplace.
https://commoncog.com/blog/gap-between-reputation-personal-brand/

One way I interpreted it is that our reputation is a second order effect of our actions - we cannot control it directly. Your insight about "honor" or "principles" such as "A Lannister always pays his debts" might be a valid to try to approach and communicate what we want our reputation to be and what actions we are taking to get there.