Isn't the priming effect something inherently useful in the IAT? I could see advertisers wanting to test the effectiveness of their ads based on this. You could also test to see which factors most greatly influenced a change in bias based on how the subjects were primed couldn't you? I mean I have at least one study I would want to do where priming vs. controls would be involved.
Isn't the priming effect something inherently useful in the IAT? I could see advertisers wanting to test the effectiveness of their ads based on this. You could also test to see which factors most greatly influenced a change in bias based on how the subjects were primed couldn't you? I mean I have at least one study I would want to do where priming vs. controls would be involved.