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This is "inattention blindness". Choice blindness is sort of like the opposite; in inattention blindness you don't notice something you're not paying attention to, in choice blindness you don't notice something which you are paying attention to.

The video shows the mechanics of how it works pretty well.

What's the name of the principle that variance increases further from 50%?

I, for one, really like it.

Glad you like it. There are zillions more where that came from

What if I want to write, then sell it? Something that might be achievable could be like what Skeptic's Dictionary or You Are Not So Smart did, they started out as websites that slowly filled out and were ultimately published as books.

(Why isn't there a Singularity Institute Press?)

Vastly, vastly more likely.

Everyone once in awhile someone sends me a link to an article on wikipedia saying I would find it interesting... and as a matter of fact, I found it especially interesting: I wrote it!

Or, I added a quote to Daniel Kahneman's page that has since appeared in almost every bio of Kahneman that I've seen since. For example, David Brooks wrote a column on Kahneman a few months ago and used the same exact quote I added, so that's millions of people indirectly.

Boggles the mind, really.

Criticism is totally fair. I was getting frustrated with it, so I decided to get something done quickly that I could replace later. So, there are flaws.

It's supposed to stop cycling if you mouseover it.

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