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This concept of Sidekicks lends itself well to the principle of "first follower" by Derek Sivers.

First Follower: Derek Sivers Remember the importance of nurturing your first followers, embrace them as equals and make it about the Movement, and not about You. Be Public, be Easy to Follow Leadership is Overglorified. It was the First Follower that transformed the Lone Nut into a Leader. There's no Movement without the First Follower. Courageously follow and show others how to follow. When you find someone doing something great, have the guts to stand up and Join in.