What I gain from this article is more or less an example of society's influence on how you understand things. For example, for most people 2+2=4. If the counting system and math operations was completely different, 2+2 could equal anything, unless one was familiar with the high-context culture using such a system.
Another example would be the projection of an idea with words. One may say express their emotion as the word "happy". Another may say "joy". Another "euphoria". Unknowingly, all three have the same exact emotion, only their words have their different connotations.
Suprisingly enough, I seem to have confused myself. Does anyone want to try to discern what I've said?