AKA "The Art Of Controversy" AKA "The Art Of Always Being Right" AKA "Dialectic Eristic". Here's a pretty fun, illustrated version of the text, in actual Troll terms]. Here's an audiobook.

EDIT: In this article I adopt a bit of a Devil's Advocate attitude. I'm not entirely convinced of what I'm suggesting, but I'll try to give it my all to make it look at least worth considering. I might get carried away at some points and overtly relish the villainy like a mad Britannian prince, which is unsightly, and, more importantly, unwarranted, so please forgive that. I'll leave those elements in, so that this is a Self Demonstrating Article.

So, the rationale is as follows: sometimes you get in an argument with someone. You're not quite sure you're right. You're not quite sure he's right. Even if you play fair, there's no guarantee it's the truth that'll come out. A few hours later, you could think up of an argument that would have saved your cause, you just failed to think of it during the discussion itself. And usually it's not just a matter of finding the truth.

First, it's a matter of "being right". If you want to clash intellects, there's no more violent, crude, intimate way than this. When you're proven wrong in a discussion, especially in public and in a way that makes you look like an idiot, your ego could get hit hard. Not to mention your status. Back when this book was written, people killed themselves, and each other, over this stuff.

Second, beside your own pride and life, there might be stuff bigger than yourself riding on this. You just can't afford to stick to the truth, or to give up just because the other side has better arguments. You gotta win, in the eyes of the public, no matter what.

This book makes a fairly good job of singling out different tricks to bullshit your way into winning an argument. Or at least stall for time and take your opponent off-balance and distract them while you think of something legitimate to say. Let's review a non-comprehensive list of the tricks he proposes (the cartoon site and the full text are much more adequate, having one or many examples per case and being very eloquently phrased by the writer himself.

Let's classify them by blocks:

Attacks to the opponent's morale:
1. being an openly unfair and insolent prick just to piss them off.
2. claiming vicotry in an authoritative, assertive voice, despite the argument going

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