Maybe more practical than moral, but nations around the world have put sanctions on Russia. This would theoretically hamper Russia's economic growth relative to other nations over time. (Although the Russian kleptocracy was already doing that to some degree.) Are you sure it's wise to try to build a global startup in such a country?

Russia is in a state of demographic decline with an aging population due to insufficient birth rates in recent decades. Labor shortages were projected as early as next year. Each worker will have to support more and more retirees.

Russia's strategy in war (if you can call it that) seems to be to throw more young men into the meat grinder. Because the soldiers are also working-age men, this will exacerbate the problem, not just due to the direct warfighter casualties, but due to the resulting brain drain and human capital flight that causes as the best and brightest rightly fear conscription and flee. This is not speculation; it is already happening. How much longer will you have the option of leaving? Borders can be closed to emigrants, especially in times of war. The risk of that seems high, so you'd probably keep your options more open by leaving now. It's probably easier to get back in than out.

Probably the only feasible way of fixing the demography is mass immigration. But who would want to move into a sanctioned pariah state that might conscript you for war? This is probably not happening any time soon.

On the question of repute, consider TikTok, a social media app with overwhelming popularity in the younger generation. Despite this, the United States, although famous for granting broad freedom to do things, is seriously considering banning it, due to the perceived influence of the Chinese Communist Party. It's already banned in India and in Montana (although not yet enforced pending litigation), and much more widely banned on government devices, not just in the U.S., but in Australia, Canada, and much of Europe. Being based in China has been bad for its business, due to China's poor reputation.

Similarly, Kaspersky Lab (Лаборатория Касперского), though well-regarded internationally for years, has been facing similar government bans due to allegations of ties with the Russian Federal Security Service (since 2017 in the U.S., at least). Any tech startup in Russia potentially faces similar hurdles for international adoption.

Morally, it's tricky, but there is a sense in which anyone living in Russia and at least paying taxes is complicit in the war and human rights abuses. However, everyone has to live somewhere and touching the international economy at all is going to be connected to some negative consequences somewhere. The global economy has a lot of abuses. I don't think this justifies becoming a hermit, which has a different set of moral problems, but one can do relatively better or worse here.

It's not clear to me that minimizing contacts with friends and family in Russia would be a net good. Breaking up family seems bad to me on its face. You seem concerned they might be a bad influence. But influence goes both ways; you can be a positive influence on them. Still, those you interact with most will influence your thinking. Choose friends wisely.

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