"Maximise profits by competing on the margins of price and quality" is a useful moral rule just like "keep promises". We can deviate from these rules when we have excellent knowledge of local conditions, but the less local knowledge we have of the consequences of our actions, the more closely we should follow them.
"Maximise profits by competing on the margins of price and quality" is a useful moral rule just like "keep promises". We can deviate from these rules when we have excellent knowledge of local conditions, but the less local knowledge we have of the consequences of our actions, the more closely we should follow them.