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But, if it is true that we are starting from zero, why not instead try to create emotional attachment, as I did with Climate Change?

As you suggest, it seems to be much harder than just telling ourselves that our behaviour for example will lead to a problem in the future. Maybe if we could connect it with a fear or an imminent threat, but that seems to be most of the time hard because we are in a very cozy and priviledged position.

If you could emotionally attach to an idea or threat of your choosing, why wouldn't most of us just create an emotional attachment to a more rational lifestyle and to become more of a critical thinker. There should be enough fears we could use in our favor that would help realizing how threatening it is if we dont go this route soon.