Another thing to consider: if you are correct, then to speak of one group of people as subjects and one as objects naturally gives the subjects higher status than those that are the objects. In the case of the typical PUA community talk, the male is the subject and the female the object.
This particular problem can be avoided by speaking of both as objects (as in the case of scientific study) and distancing one self from the subject matter.
I will just shortly pick up the pick up artist part of the article. I'm wondering whether there is any useful understanding about human cognition to understand - and whether that lesson is more gender neutral than people seem to believe.
I have a hypothesis that many of the things advocated by pick up artists work towards both sexes and that one of the primary issues is human as hierarchical and social animal and the allure of those above your perceived status.
Do we give different weights to opinion depending on the status of the one saying things? How much does this affect our rationality?
Just remember that once you nuke (that is destroy) something, you have left the bounds of zero-sum game and quite likely entered a negative sum game (though you may end up having positive outcome, the sum is negative).