SUMMARY: Let's collect people who want to work on for-profit companies that have significant positive impacts on many people's lives.

Google provides a huge service to the world - efficient search of a vast amount of data. I would really like to see more for-profit businesses like Google, especially in underserved areas like those explored by non-profits GiveWell, Singularity Institute and CFAR. GiveWell is a nonprofit that is both working toward making humanity better, and thinking about leverage. Instead of hacking away at one branch of the problem of effective charity by working on one avenue for helping people, they've taken it meta. They're providing a huge service by helping people choose non-profits to donate to that give the most bang for your buck, and they're giving the non-profits feedback on how they can improve. I would love to see more problems taken meta like that, where people invest in high leverage things.

Beyond these non-profits, I think there is a huge amount of low-hanging fruit for creating businesses that create a lot of good for humanity and make money. For-profit businesses that pay their employees and investors well have the advantage that they can entice very successful and comfortable people away from other jobs that are less beneficial to humanity. Unlike non-profits where people are often trying to scrape by, doing the good of their hearts, people doing for-profits can live easy lives with luxurious self care while improving the world at the same time.

It's all well and good to appeal to altruistic motives, but a lot more people can be mobilzed if they don't have to sacrifice their own comfort. I have learned a great deal about this from Jesse and Sharla at Rejuvenate . They train coaches and holistic practitioners in sales and marketing - enabling thousands of people to start businesses who are doing the sorts of things that advance their mission. They do this while also being multi-millionaires themselves, and maintaining a very comfortable lifestyle, taking the time for self-care and relaxation to recharge from long workdays.

Less Wrong is read by thousands of people, many of whom are brilliant and talented. In addition, Less Wrong readers include people who are interested in the future of the world and think about the big picture. They think about things like AI and the vast positive and negative consequences it could ...

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