These are practical, and I bet very effective, but I would only recommend living by them to workaholics. It does not lead to a balanced life, the social aspects are lacking. Reading makes you interesting? From my experience, it does not. People like to talk about popular media, food, music, local events and human relationships, and it's hard to enter such conversations if you're 'out of the loop'. Perhaps the advice is just dated, information used to be rather rare, but now we are exposed to too much, so its value has fallen.
Sometimes, one will get the impression that if advice is good, everyone ought to know about it. This is dangerous. The advice works exactly because it's not common. You're playing a zero-sum gain, so all advantages are relative rather than absolute.
The advice has its place, it's even very good, but it's not optimal for all contexts. If you're reassuring somebody else, for instance, then using absolute vocabulary is more effective. "I will have X done by tomorrow." sounds better than some humble "I will try my best sir!"
Maybe one can read about whatever interests you while also knowing a bit about everything so you can talk about popular topics with other people who may not have similar interests.
And you're right, this isn't optimal for all contexts. Very context-specific!
Spend all your money on books.
I can only imagine the insane amount of books you'd get if you spend thousands montly on books. I am still a student so i sometimes use the fact that almost every book is now available as a PDF. And overall i think it is still just as important to read, but money doesn't seem to be the limit anymore.
Hi! This is rhetorical. Books do not mean like you actually buying books, PDFs, or EPUBs. But more like don't be afraid to spend money to learn, for instance, spending money on tokens so you can do more things with AI, for instance. Or spending money to travel to a specific place. Both are types of learning that do not have chapters. And we also live in a different world, like you pointed out. Many products have zero marginal cost like ebooks, etc.
Notes on The Autobiography of Benjamin Franklin
When a dear friend read The Autobiography of Benjamin Franklin, he said it reminded him of me. When he read The Jailbroken Guide to the University, he told me I should definitely read the book.
So, I did.
Franklin figured out life, and that’s what his book is about.
There are many important lessons, but the most important ones for me are: (1) do not confute people, (2) present your ideas as public-spirited proposals, and (3) the fastest way for a poor or unknown person to rise is not talent or luck, but being so honest and reliable that powerful people trust you with their business.
Now, here are my notes:
1. How to communicate & persuade
2. How to build reputation & trust
3. How to build a life
Benjamin Franklin’s daily schedule.
A Printer’s Kid
Franklin wrote this book before the American Revolution, before the United States of America, and before most of the things you probably remember him for.
He was a printer’s kid from Boston with no money, no connections, and no formal education. And yet, by the time he died, he had helped birth a nation, charmed a monarchy into funding a revolution, figured out that lightning was electricity, and built the civic infrastructure of a city: a library, a fire company, a university, a hospital, a learned society, a mutual insurance company, paved and lit streets, and a postal system that became the information infrastructure of a democracy.
My friend told me this book reminded him of me. I’m still not sure if that’s a compliment or a challenge. Probably both.
What I do know is that Franklin figured out how humans work and wrote it for us as a manual. The best books are conversations, and this book was a conversation I needed to have. I needed the reminders, I needed to learn from his stories and experiences so I don’t repeat the same mistakes, and I’m glad I finally read it.
Read the book. Take notes. Then go be useful.
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
I read the book and made a few projects, which I think you might enjoy:
FOOTNATES
1
This is simply one of the best passages:
2
If you remember this idea and nothing else, your life and business will dramatically improve.
I read a passage like this, and man, I start wondering, did Franklin secretly read The Prince?
I start looking, and it turns out I’m not the only one who also found Franklin to be a bit “Machiavellian.”
According to my research, there is no primary source establishing that he definitely read The Prince. But as you start reading his autobiography, Franklin often feels Machiavellian, not in the cartoon sense of “evil manipulator,” but in a deeper sense of understanding human nature. A few examples:
That is very close to a Machiavellian style of intelligence. Personally, I could find examples of things that went wrong because I didn’t learn those four lessons from above. More specifically, to say “I created something because I wanted to” might be true, but to other people sounds like “I’m a piece of shit who doesn’t care about other people.” Therefore, this is how we get modern equilibrium about everyone saying they want to help people. It’s not that it’s not true. It’s that it’s false in a way they think it’s true, and to me, that will always be a more serious crime. But Franklin would never say that, and I applaud him for it.
Steven Forde describes Franklin’s outlook as a kind of “Machiavellian civic virtue.” Not the warlike, brutal virtue of classical Machiavelli, but a moderated version suited to commerce, comfort, sociability, and republican life.
Franklin is Machiavellian in at least four ways.
Like Machiavelli’s admired founders and political actors, Franklin is relentlessly a maker of himself. The Autobiography is a carefully shaped demonstration of how to rise. It’s a manual for self-construction.
Franklin is not Machiavelli if by that we mean “cruel” or “nihilistic.” He is much gentler. But he does share Machiavelli’s realism that moral life has to work in the world of vanity, incentives, institutions, and ego. He domesticates Machiavelli.
One of Franklin’s great talents is seeing that people want honor, status, ease, admiration, and belonging. He doesn’t merely condemn those desires; he channels them. That is very Machiavellian.
This is maybe the most Franklinian and Machiavellian thing of all. His famous “humility” is often performative, tactical, and socially intelligent. He knows that open domination produces resistance, while modesty disarms people. I wouldn’t go as far as saying it’s hypocrisy, but it’s definitely a social technique.
What both Franklin and Machiavelli are obsessed with is human nature. Specifically, Franklin understands ambition, weakness, image, fear of envy, the uses of moderation, and the need to convert private striving into public usefulness.
You read the Autobiography, and you will think it’s warm, witty, and wholesome on the surface. But beneath that surface is someone extraordinarily calculating about how character is built, displayed, and rewarded. Let me give you an example:
Imagine seeing Franklin with a wheelbarrow on the streets. He’s making a show!!! He’s so clever, and he got what he wanted to be thought of as hard-working and industrious. He understands that not everyone is living life intrinsically, so he plays the game. Thankfully, he never lost himself in the world of charades and had a deeper purpose, and playing that game was just his way of getting to that purpose.
Let me give you another example:
In chapter 18 of The Prince, Machiavelli says it is not necessary to possess every virtue, but it is very necessary to appear to possess them. Franklin, in one of the most revealing passages in the Autobiography, says he never had much success acquiring the reality of humility, but he had “a good deal with regard to the appearance of it.” He then explains the technique: avoid direct contradiction, speak with diffidence, and present views modestly because that gets better reception and helps persuade people into measures you want to promote.
Should I go on? Sure, why not?
In chapter 21 of The Prince, Machiavelli says rulers gain esteem through “great enterprises” and by setting a striking example. Franklin’s equivalents are not wars but institutions: the library, hospital, clubs, civic improvements, and his other public schemes. He repeatedly builds authority by attaching himself to projects that visibly benefit the public. More Machiavellian still, he says that when pushing the library he put himself “out of sight” and presented it as the scheme of friends, because the project would go more smoothly that way; the temporary sacrifice of vanity, he says, gets repaid later. That is classic indirect power. He understood people would not support the library if it were “his” project, so he took himself out of the picture, got the library project done, and used the library one or two hours a day to continue learning and improving himself.
(Big sigh)
Ok, last example, I promise.
You probably recognize this line from Machiavelli: “Better to be Feared Than Loved.” Franklin would probably change it to: Better to not be Hated than Loved.
In chapter 17 of The Prince, Machiavelli’s core point is that attachment is unstable, so the safer aim is to avoid hatred and keep people from turning on you. Franklin says something very similar in social terms: disputatious people may win arguments, but they “never get good will,” which would be more useful. His father’s advice was also to seek “general esteem.” So Franklin translates Machiavelli’s problem from state violence into reputation management inside a democracy: not “make them fear you,” but “never provoke needless resentment.”
To say Franklin was Machiavellian isn’t quite right, but he takes that energy and reroutes it away from conquest toward:
People say Franklin is America’s first self-made man, but I think he’s America’s Machiavelli with charm.
Franklin is Machiavellian above all in technique. He understands that people are vain, resentful, status-conscious, and resistant to being openly ruled. He therefore learns to lead without seeming to dominate, to persuade without frontal collision, to gather influence through public benefit, and to turn appearance into a moral and political tool.
In today’s language, we wouldn’t say Franklin was Machiavellian. No, no. We would say he is emotionally intelligent. He has a high EQ. Yes, Benny. You scored high on your EQ exam, sweetie. Good boy! Now, let’s get you some ice cream.
But don’t get confused, to be “emotionally intelligent” is to be secretly Machiavellian.
(wink, wink) I know what you’re doing. Heck, you probably even read Daniel Goleman’s book. But that is too domesticated. Way domesticated. If you are out for blood, just go read The Prince. If you want a more chill version, The Autobiography will do you well.
Don’t get domesticated. Better yet, appear to be domesticated, just the way good old Ben Franklin would have done.
3
Let me give you an example from The Jailbroken Guide to the University. I had a chapter called My Vision For The University that started like this:
After reading Franklin, I changed My Vision For The University to A Vision for The University.
Now, it starts like this:
The latter is obviously much better. Thanks, Benny.
4
5
So Good They Can’t Ignore You < So Reliable They Can’t Ignore You
That would be an interesting idea to share with the world. So many people are focused on degrees, majors, skills, networking, and as the world enters a new era where artificial intelligence will make you “good” at whatever it is you want, it is those who are reliable who will be able to make other humans trust them with their business, and machines trust them with their training.
I’m down to write this book. Here’s my Stripe link.
6
You read a passage like the following, and you start thinking, “Yes, of course this is the most obvious thing in the world,” and this is when I must remind you once again: Franklin figured out life. He figured out human nature, wealth, politics, science, business, and many others.
Learn how Franklin won over someone who initially disliked him:
7
I got burned back when I was in high school.
I didn’t know English that well, and more importantly, I didn’t understand the societial notion that if someone did a PhD, you needed to call them Doctor!!! I was looking for a summer internship, so I emailed (and followed up) a bunch of scientists from Fermilab and Argonne to see if they would give me an internship. The greatest offense was not asking for an internship, but the fact that I started the email with Mr. or Ms.
Oh boy.
A few days later, I got an angry reply. One scientist informed me—very clearly—that he didn’t spend more than half a decade earning a PhD just to be called Mr.
I should refer to him as Dr. [Last Name].
Ouch.
Most people didn’t reply; however, some people did reply, and this is one of the emails that I received:
Persistent? What this scientist was referring to was that I had emailed a lot of people and had followed up at least two times, and many people were annoyed, some angry, and others confused.
I imagine people at Fermilab and Argonne were having conversations like this:
Anyways, that scientist who replied to me was awesome, and helped me in so many wonderful ways. One specific example was about a Google program for high schoolers where I learned about p5.js, networking, and websockets. This is also how I got the Google backpack and water bottle I used throughout college.
I mention this story for two reasons: (1) always call people by their titles. If you’re not sure, still call them by whatever you think they might have. My favorite thing in college was calling the TAs as Dr. (last name). They would get slightly embarrassed and would often correct me, but they certainly enjoyed it. And (2) this is an important lesson from Franklin, people will always want to help young, humble, hard-working people. I appreciated the fact that this scientist was kind enough to reply and even get on phone calls with me. Unfortunately, that particular scientist didn’t have work for me; however, I would have never found out about the Google program had I not reached out. And I’m glad I did, because of the mentorship, and the burn, because I definitely learned that when in doubt, everyone’s Dr. until proven otherwise.
8
Tyler Cowen calls this the “negative emotional contagion.”
Recently, Tyler was asked at an event in Chicago whether he actually tries to be positive and what his opinion was on Zvi Mowshowitz after some public disagreement they had. He says he tries to be positive (probably due to his own genetics) and mentioned that he doesn’t talk negatively about anyone publicly. Of course, he didn’t say anything bad about Zvi.
One of the reasons for Tyler’s success is that he’s likeable and tries to be that way while avoiding the negative emotional contagion.
9
10
This has happened to me countless times.
A few weeks ago, I was at this conference, and funnily enough, I ended up in a really interesting conversation with an entrepreneur. I was mostly listening, just trying to learn as much as I could.
Humbly, I thought a few ideas from The Autobiography of Benjamin Franklin and a bunch of other books I’d read might possibly help his business. So a few days later, I sent him a detailed email with a handful of important ideas and how he could apply them to his business to be more efficient, more productive, and, ultimately, make more money.
He replied.
Invited me to this private event.
Once again, Franklin figured out life, and especially young people can learn from him. I was constantly surprised by how many “wrong” things I was doing.
11
Inspired by this and the weekly schedule from The 7 Habits of Highly Effective People, I created my own version.