The global Device as a Service (DaaS) market was valued at USD 196.2 billion in 2025 and is expected to experience robust growth, reaching a market size of USD 2,602.5 billion by 2035. The compound annual growth rate (CAGR) during the forecast period (2026-2035) is projected to be 29.5%, reflecting the growing demand for flexible, subscription-based technology models across multiple industries. This surge in the DaaS market is driven by increasing adoption of devices on a pay-per-use basis, evolving corporate IT infrastructure needs, and the move toward greater device mobility and management efficiency.
Device as a Service Industry Demand
Device as a Service is a subscription-based model that allows businesses and consumers to lease IT hardware devices (such as laptops, desktops, tablets, and smartphones) along with the necessary services, including device management, maintenance, software integration, and support. This model offers flexibility, scalability, and cost efficiency, making it a preferred choice for many enterprises that require up-to-date technology without the burden of managing and maintaining an internal IT infrastructure.
Key Drivers of Demand for DaaS:
- Cost-Effectiveness: With DaaS, businesses only pay for the devices they need on a monthly or annual subscription basis, which helps in managing operational expenses more efficiently. There are no upfront capital costs for purchasing hardware, and maintenance is typically included.
- Ease of Administration: DaaS allows companies to streamline device management through centralized support and monitoring. The provision of pre-configured, customized, and ready-to-deploy devices reduces the administrative workload for IT teams.
- Long Shelf Life & Flexibility: Devices are periodically upgraded, ensuring businesses always have access to the latest technology. This extends the useful life of devices and reduces the need for frequent purchases.
- Remote Management and Support: Especially relevant for organizations with remote or hybrid work environments, DaaS provides centralized management of devices, ensuring that employees can work from anywhere with minimal disruption to operations.
- Security: Regular updates and security patches, as well as integrated IT management services, help to ensure that devices are always secure and compliant with the latest standards.
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Device as a Service Market: Growth Drivers & Key Restraint
Growth Drivers –
- Outsourcing Trends: The global trend toward outsourcing IT functions, particularly in the realm of hardware procurement and management, has boosted the adoption of DaaS. Companies are increasingly looking to reduce in-house IT responsibilities and focus on their core business functions.
- Prevalence of Chronic Diseases and Healthcare Advancements: The growing need for medical and healthcare devices, especially in terms of mobility and remote healthcare services, has increased the demand for device solutions that can be easily managed and serviced, which DaaS effectively addresses.
- Technological Advancements: Continuous advancements in cloud computing, AI, and edge computing have created an environment where organizations need devices that can easily integrate with these technologies. DaaS allows businesses to leverage cutting-edge technology without needing to maintain on-premises hardware.
- Cost-Effectiveness & Operational Flexibility: The ability to scale the number of devices based on demand, without large capital outlays, is highly attractive to both SMEs and large enterprises. DaaS eliminates upfront costs, making it a preferred solution for businesses aiming to reduce overhead and increase operational flexibility.
Restraint –
- Data Security Concerns: Some businesses are wary of entrusting their sensitive data and device management to third-party service providers due to concerns about data privacy and security breaches.
- Dependency on Service Providers: Companies relying heavily on DaaS may face operational risks if the service provider experiences issues like downtime, poor customer service, or business failure.
- Limited Control Over Hardware Customization: Some businesses, especially those with specialized needs, may find DaaS models restrictive in terms of hardware configuration and customization.
Device as a Service Market: Segment Analysis
Segment Analysis by Component –
- Hardware: This segment dominates the DaaS market, including desktops, laptops, tablets, smartphones, and peripherals. Devices in this segment are integral to the overall offering, with the hardware leased as part of a service contract that often includes maintenance and upgrades.
- Software: The software component of DaaS often includes operating systems, security software, and applications that are tailored for the device and managed remotely. The software-as-a-service (SaaS) model is commonly bundled with hardware, ensuring smooth integration and management.
- Services: The service aspect encompasses all support functions such as device setup, management, troubleshooting, and upgrades. Companies offering DaaS also include extended warranties, security management, and lifecycle services, which are integral parts of the overall market.
Segment Analysis by Device Type –
- Desktops: Despite the growing trend towards mobility, desktops remain an important category, particularly in industries like finance and government, where employees are stationed at fixed locations.
- Laptops/Notebooks: Laptops and notebooks continue to be the largest segment in the DaaS market due to their versatility and widespread use across businesses, education, and remote work environments.
- Tablets and Smartphones: These devices are gaining popularity in sectors such as healthcare and retail, where portability and accessibility are crucial.
- Peripheral Devices: Peripheral devices such as printers, scanners, and storage devices are also increasingly being offered as part of DaaS packages, adding value to the overall service offering.
Segment Analysis by End-Use Industry –
- IT & Telecommunications: This sector is one of the largest adopters of DaaS due to the industry's need for constant technological updates and the necessity of offering devices that integrate well with new IT services.
- BFSI (Banking, Financial Services, and Insurance): DaaS solutions are increasingly used in this sector due to the need for secure and flexible device management, especially for mobile banking and remote work scenarios.
- Education: With the growth of online education, DaaS provides schools and universities with a cost-effective method for equipping students and teachers with devices, while also managing devices across campuses efficiently.
- Healthcare: The healthcare sector benefits from DaaS by providing clinicians and healthcare professionals with mobile devices that help improve patient care and hospital operations while maintaining compliance with industry standards.
- Government: Government organizations use DaaS for device management across various departments, allowing for centralized oversight and seamless updates across agencies.
- Retail and Manufacturing: Retailers and manufacturers use DaaS to equip their employees with the necessary technology to improve customer service, manage inventory, and ensure operations run smoothly.
Device as a Service Market: Regional Insights
North America:
North America is the largest market for DaaS, driven by the demand for enterprise mobility and digital transformation initiatives across industries. High adoption rates in the IT and healthcare sectors, along with increasing outsourcing trends, are key drivers of growth. The region’s strong technological infrastructure, coupled with a large number of multinational corporations, makes it a dominant player in the global market.
Europe:
Europe is experiencing significant growth in the DaaS market, primarily fueled by the digital transformation efforts of businesses and government initiatives to modernize public services. Countries like the UK, Germany, and France have been quick to adopt DaaS as part of their wider IT modernization strategies. Additionally, Europe’s focus on data privacy and security regulations (such as GDPR) has spurred demand for secure and flexible device management solutions.
Asia-Pacific (APAC):
The APAC region is expected to experience the highest growth rate during the forecast period. With increasing investments in IT infrastructure, growing demand for cost-effective devices, and expanding digital economies, countries such as China, India, Japan, and South Korea are becoming key markets for DaaS adoption. The rapid growth of the e-commerce and healthcare industries in this region further drives demand for devices that are easy to manage and scale.
Top Players in the Device as a Service Market
The major players dominating the global Device as a Service market include Accenture Plc, Dell Technologies Inc., HP Inc., Lenovo Group Limited, Microsoft Corporation, Cisco Systems, Inc., CompuCom Systems, Inc., Atea Global Services Ltd., Telstra Corporation Limited, Samsung SDS, HCL Tech, and Maxis Berhad. These companies have been at the forefront of DaaS innovations, providing a wide range of services and solutions tailored to various industry verticals. They offer end-to-end solutions, including hardware leasing, device management, security services, and software integration, which are designed to meet the evolving needs of modern enterprises.
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