I realize this article is not really about socks. Socks are merely the running example in a discussion about psychology, data mining and yak shaving.
But I have to ask: Do socks really mysteriously disappear? More so than other possessions and enough to cause shortages for a significant number of people? Sure I've thrown socks away when they got worn down, but I don't remember any ever being unaccounted for. It must have happened once or twice, but an average of 8 pairs per person per year? That's baffling.
If those statistics are reliable (and I'm sure we can trust the good people at Samsung not to mislead us for financial gain), the question "Who moved my sock?" may deserve more attention than you've afforded it. Surely the answer would give us some profound insight.