If anyone remembers this post I would greatly appreciate a link! 

IIRC the authors posted a link to their paper on lesswrong. The paper was about 2 flaws of current social networks and how to fix them. I think the first flaw was duplicate content. 

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Aha upon further searching I came across this post: https://www.lesswrong.com/posts/HaESgyu2BqDMTpujS/a-better-web-is-coming 

It's not the post I remember reading but it's definitely about the same same topic so ¯\_(ツ)_/¯