OpenAI published their GPT-3 model on mai 2020 and gave access to it through an API to selected developers on June. On September, OpenAI licensed GPT-3 to Microsoft:

OpenAI has agreed to license GPT-3 to Microsoft for their own products and services. The deal has no impact on continued access to the GPT-3 model through OpenAI’s API, and existing and future users of it will continue building applications with our API as usual.

And finally some product using the API are promoted by OpenAI on their website. 

I am interested to hear your thoughts on the following: 

Given that the OpenAI API is a commercial (success/failure/neutral), how should they display it (as a success/failure/remaining silent/etc.)?

A naive view is that displaying success will encourage competitors to investor more in the short term in AI capability development and large model training.