I think part of my problem is there is no easy way to signal you are a white hat PUA rather than a black hat.
Actually, it's fairly simple to signal whether you're a white-hat or black-hat PUA trainer -- all you need to do is write your marketing materials for the audience you want. White hats write things that will turn black hats off, and vice versa.
I.e., white hats will talk about direct game, inner game, honesty, respect, relating to women, "relationship game", and so on. Black hats will talk about banging sluts and wrapping them around your finger with your persuasive and hypnotic powers, and how much of a chump they used to be before they wised up to the conspiracy keeping men down. (Sadly, I'm not exaggerating.)
On the bright side, though, if you're definitely looking for one hat or the other, they're not too hard to find.
Most PUA material is somewhere in between though... mostly white-ish hat, with a bit too much tolerance for using false stories and excuses in order to meet people (e.g. "I'm buying a gift for my sister and can I get your opinion on this blah blah") , even though they're not endorsing continuing such pretenses past the time required to get into an actual conversation.
It certainly would be nice to be able to screen off the portion of PUA that involves even such minor dishonesty, and have a term that just applied to purely white-hat, deception-free strategies.
Followup to: Do you have High-Functioning Asperger's Syndrome?
LW reader Madbadger uses the metaphor of a GPU and a CPU in a desktop system to think about people with Asperger's Syndrome: general intelligence is like a CPU, being universal but only mediocre at any particular task, whereas the "social coprocessor" brainware in a Neurotypical brain is like a GPU: highly specialized but great at what it does. Neurotypical people are like computers with measly Pentium IV processors, but expensive Radeon HD 4890 GPUs. A High-functioning AS person is an Intel Core i7 Extreme Edition - with on-board graphics!
This analogy also covers the spectrum view of social/empathic abilities, you can think about having a weaker social coprocessor than average if you have some of the tendencies of AS but not others. You can even think of your score on the AQ Test as being like the Tom's Hardware Rating of your Coprocessor. (Lower numbers are better!).
If you lack that powerful social coprocessor, what can you do? Well, you'll have to run your social interactions "in software", i.e. explicitly reason through the complex human social game that most people play without ever really understanding. There are several tricks that a High-functioning AS person can use in this situation: