One of the claims Dietz makes is that Machiavelli made no attempt at all to publicize The Prince; he wrote & delivered it to the respective palace, and that was it.
Added: note that the Discourses were also banned. Subtracted: actually, that might have been a blanket ban, providing no evidence.
In modern usage, the name "Machiavelli" is a byword for cynical, selfish scheming. In this post, a Renaissance scholar places Machiavelli the human being into historical context, illuminating that Machiavelli was not cynical so much as desirous of an accurate map of the territory, and not selfish at all but rather relentlessly goal-oriented. (The post starts slowly -- that's historical context for ya.) In writing Il Principe, Machiavelli (quite possibly unintentionally) committed to posterity two major breakthroughs, which we would now call (i) the creation of modern political science and history and (ii) the introduction of utilitarian/consequentialist ethics.
Consequentialism
In 1498, at the age of 29, Machiavelli was made a high official of the Florentine analogue of the State Department/Ministry of Foreign Affairs. His job was to shut up and do the impossible:
Modern Political Science