I propose a norm change for using Google Docs.
I'm not a fan of the way Google Docs encourages people to only give in-line comments, rather than comments on the document as a whole. It's a format that lends itself to nitpicks over substance.
So by default, if I'm given comment access, I add a new heading at the bottom, then write freely my thoughts on the doc overall. This often fills up 0.5-1.5 pages. I leave a comment saying "delete this if you didn't want it" but 100% of the time so far the person who shared it with me likes that I did it.
At minimum, I'd suggest by-default writing an overall-comment inline at the top. Otherwise people just get lots of things that feel like nitpicks, and don't get people's overall impressions.
There are times (not always, and I don't recommend it generally) that instead of inline comments, I create my own comment doc, and my comments on the doc in question include links to anchors in that doc. This is especially valuable for early technical documents where there's going to be a lot of iteration, and it's OK for discussion to be spread out a bit, expected to consolidate on the next major revision (which will be a new doc, and the old doc and comments kept for historical purposes only.
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