It often happens that I desire kale, but I want it to be clean and cut up, and while shops do sell this product by the bucketload, they are actually only willing to sell it by the bucketload. As a normal-sized person wanting a one-off salad, rather than a family of nine celebrating a kale festival, the market seems very uninterested in my existence.
‘Just put it in the fridge and eat it over the coming week, this isn’t a big deal’ I hear someone say. But I already have several plotlines going on in my life. I don’t want an additional kale arc that I need to track to resolution. I don’t want to commit. I just want a no-strings-attached salad that I can consume and walk away from.
‘Just throw out the rest of the kale’, I hear somebody say. But I don’t like throwing out mounds of delicious food that were elaborately grown and brought to me. This might be a moral failing, but so it is—‘salad + perfectly good kale destruction’ is a much less delicious prospect.
The same situation holds for other greens. I love parsley, but I generally want a fistful, not a promise of parsley for the foreseeable future. Basil becomes black and bad if you don’t eat it for too long, but basically the only way to get some basil is to invest in that outcome.
Why can’t I buy greens in convenient units? I’m not the only person who often eats alone, or doesn’t like throwing out food. My dislike of owning a pile of mildly decaying greens and feeling obliged to eat them is stronger than most, but surely not that rare. Greens don’t last well. I would have thought ‘one meal’s worth’ would be the most likely quantity of greens to want, but instead there is no apparent market for that (at least where I am, in California).
What is going on?
My current best theory: kale is pretty cheap, so a lot of the cost of providing it is in non-kale components, such as packaging and people putting putting it out on shelves. This means if you sold a single serve of kale, it would cost a disproportionate fraction of the price of five serves of kale. And most people, even if they did just want one serving of kale, would feel unjustified paying a much higher per-weight price for that, and so buy the mound of kale anyway and hope to figure out what to do with it. This might be a false economy—if they are like me and enacting that hope takes attention or is improbable—or not.
I love home-made salad, and probably eat much less of it than I would for this kind of reason, so the question of why I can’t buy convenient scale greens often crosses my mind, and I welcome better answers (both to why the market is like this, and the question of how to eat delicious salad now and then anyway).
One possibility: Even if the global money economy cannot efficiently provide small-scale kale, a local gift or barter economy might be able to. A neighbor with a big kale tree in their garden might be willing to exchange small quantities of cleaned and cut-up kale for other goods and/or services.
It often happens that I desire kale, but I want it to be clean and cut up, and while shops do sell this product by the bucketload, they are actually only willing to sell it by the bucketload. As a normal-sized person wanting a one-off salad, rather than a family of nine celebrating a kale festival, the market seems very uninterested in my existence.
‘Just put it in the fridge and eat it over the coming week, this isn’t a big deal’ I hear someone say. But I already have several plotlines going on in my life. I don’t want an additional kale arc that I need to track to resolution. I don’t want to commit. I just want a no-strings-attached salad that I can consume and walk away from.
‘Just throw out the rest of the kale’, I hear somebody say. But I don’t like throwing out mounds of delicious food that were elaborately grown and brought to me. This might be a moral failing, but so it is—‘salad + perfectly good kale destruction’ is a much less delicious prospect.
The same situation holds for other greens. I love parsley, but I generally want a fistful, not a promise of parsley for the foreseeable future. Basil becomes black and bad if you don’t eat it for too long, but basically the only way to get some basil is to invest in that outcome.
Why can’t I buy greens in convenient units? I’m not the only person who often eats alone, or doesn’t like throwing out food. My dislike of owning a pile of mildly decaying greens and feeling obliged to eat them is stronger than most, but surely not that rare. Greens don’t last well. I would have thought ‘one meal’s worth’ would be the most likely quantity of greens to want, but instead there is no apparent market for that (at least where I am, in California).
What is going on?
My current best theory: kale is pretty cheap, so a lot of the cost of providing it is in non-kale components, such as packaging and people putting putting it out on shelves. This means if you sold a single serve of kale, it would cost a disproportionate fraction of the price of five serves of kale. And most people, even if they did just want one serving of kale, would feel unjustified paying a much higher per-weight price for that, and so buy the mound of kale anyway and hope to figure out what to do with it. This might be a false economy—if they are like me and enacting that hope takes attention or is improbable—or not.
I love home-made salad, and probably eat much less of it than I would for this kind of reason, so the question of why I can’t buy convenient scale greens often crosses my mind, and I welcome better answers (both to why the market is like this, and the question of how to eat delicious salad now and then anyway).