First of all I got your attention, there's an established agreement that I am going to deliver and you will receive. You are currently playing with me. You and I are communicating through a language, I am going to impose some views and you are going to keep listening to me. If you stop listening to me I will lose control. If you don't listen to me I can't touch all the points I want to transmit to you. You can't just live in your own head, you can't be an island. You have to be in tune with these things I am saying, you have to play the game. Because if you don't, I can't use a wide range of methods to make you do what I want. Because if you don't, I will not be able to trust that you will not do something that can hurt me. Because if you don't I won't have enough authority to punish you for disrespecting our agreements.