Ineffective entrepreneurship: post-mortem of Hippo, the happiness app that never quite was

byElizabeth 1y27th May 20181 comment


" I spent two and half years trying to start a startup I thought might do lots of good. It failed. I explain what happened, how it went wrong and try to set out some relevant lessons for others. Main lesson: be prepared for the fact you might find the experience mostly stressful and have nothing particularly useful come of it."