I don't like the word "motivation" because I find one of the chief factors in whether I'm motivated to do something or not is belief. Most discussions of motivation seem to basically see it as the pain or "cost" of doing something versus the reward. However just because you do something, be it painful or easy, doesn't mean you'll get the reward.
Perhaps some fragmentary dialogue will illustrate my thinking:
"digging for gold is hard work and you're not even sure if you'll find anything" - low motivation. High cost (hard work) no certainty of reward.
"I'd basically be sitting on my phone all afternoon, and they have to pay me $500" - high motivation. Low cost (easy) guaranteed reward.
Now let's compare it to this:
"buying a lottery ticket is easy but you're not even sure if you'll find anything"
"You should put it on the internet, you might go viral"
Personally, this is why I don't buy lottery tickets. And hopefully this illustrates why I don't like the implication that motivation is simply how easy a task is and the magnitude of reward. Because the certainty matters.
The problem becomes if you're a pessimist like me - then EVERYTHING has low certainty. Therefore you don't do much of anything. Becoming more 'motivated' isn't simply a matter of wanting it more - it is having belief.
Can they give you specific examples of the clients they gained as a result of publishing a video on a social network?
To be honest I haven't asked for specific examples (and I guess I'll need to find a way to ask for it which is not misconstrued as confrontational) but no one has been forthcoming.
Agreed, they don't. Maybe shares make it more likely for the video to reach a potential client.
Yup, "Hey look at this, you should get them to do your next music video for you" or within a band: "hey look at this video they did for this band, we could us... (read more)