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Who is marketing AI alignment?

by MrThink
19th Jan 2025
1 min read
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23

AI
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Who is marketing AI alignment?
8KatWoods
4Chris_Leong
4MrThink
3Michael (@lethal_ai)
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[-]KatWoods7mo80

Robert Miles has a great channel spreading AI safety content. There's also Rational Animations and Siliconversations and In a Nutshell.

I think FLI does a lot of work in outreach + academia. 

Connor Leahy does a lot of outreach and he's one of my favorite AI safety advocates. 

Nonlinear doesn't do outreach to academia in particular, but we do target people working in ML, which is a lot of academia. 

AI Safety Memes does a lot of outreach but is focused on broad appeal, definitely not specifically academia. 

Pause AI and Stop AI both work on outreach to the broader public. 

CAIS does great outreach work. Not sure if any academia specific stuff. 

Are you on the Nonlinear Network? You can sort by the category of "content/media creation" to find a bunch of AI safety orgs limited by funding who are working on advocacy. Quick scan of the section shows 36. 

Might be able to find more possibilities on the AI safety map too https://map.aisafety.world

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[-]Chris_Leong7mo40

In terms of infrastructure, it would be really cool to have a website collecting the more legible alignment research (papers, releases from major labs or non-profits).

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[-]MrThink7mo40

To clarify, here are some examples of the type of projects I would love to help with:

Sponsoring University Research:
Funding researchers to publish papers on AI alignment and AI existential risk (X-risk). This could start with foundational, descriptive papers that help define the field and open the door for more academics to engage in alignment research. These papers could also provide references and credibility for others to build upon.

  • Developing Accessible Pitches:
    Creating a "boilerplate" for how to effectively communicate the importance of AI alignment to non-rationalists, whether they are academics, policymakers, or the general public. This could include shareable content designed to resonate with people who may not already be engaged with rationalist or Effective Altruism communities.
  • Providing Consulting Support:
    Offering free consulting services to AI alignment researchers, helping them improve their pitches for grant applications, attract investors, and communicate their work to the public and potential collaborators.
  • Nudging Academia via PR and Grants:
    Leveraging public relations strategies and grant-writing expertise to encourage traditional academia to allocate more funding and attention toward AI alignment research.
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[-]Michael (@lethal_ai)6mo30

Lethal Intelligence (lethalintelligence.ai) is actively working towards what you described. 

I'm the creator and I've been working on animated explainer videos with the purpose of raising awareness with general public. The videos, inspired by interviews with AI luminaries, use simple metaphors and engaging visuals. The mission is to make AI existential risk dinner-time conversation.

The Youtube channel here: https://www.youtube.com/@lethal-intelligence

Feel free to reach out to me to strategise ( contact@lethalintelligence.ai  )

Part 1 of guide:

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What individuals or organizations are actively working on the "marketing" of AI alignment, particularly doing work such as: 

  • Establishing AI alignment as a recognized and respected academic field.
  • Building the infrastructure to make alignment research more accessible and attractive to traditional researchers and institutions.
  • Creating resources for communicating alignment to broader audiences.

If you know of such efforts—or are involved in them yourself—I’d love to connect and explore potential opportunities for collaboration.

About me: I am an ML engineer turned serial-entrepreneur, aiming to best use my capabilities in business and AI to minimize AI x-risks. I can help with funding, networking as well as giving advice.