If we adopt a frame that says that unusual social plots are actions that are against someone (which is a zero-sum frame), this leads to the conclusion that truth-telling is aggression, as it is necessarily part of an unusual social plot.
Non-zero-sum frames, of course, usually interpret truth-telling positively: it contributes to a shared information commons, which helps just about everyone, with few exceptions. People are often capable of switching to non-zero-sum frames in natural emergency situations, but such situations are rare.
To transition from a zero-sum frame to a non-zero-sum frame, from normalized lying to normalized truth-telling, requires a special social plot involving unusual truth-telling. Because it almost never happens by default.