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We found converging evidence that AI’s advantage stemmed from rapidly deploying larger quantities of information: after coaching, expert humans could tie an AI constrained to respond at human speeds and with human-length messages.
Prior work has identified information provision as a highly effective persuasion strategy [6], and specifically that the number of fact-checkable claims deployed in a conversation predicts its persuasive impact [14].
It seems their persuasiveness is partially due to just being faster, but personally I wouldn't discount the effectiveness of just general intelligence and RLHF.