"Men lift for themselves/to dominate other men" is the absurd final boss of ritualistic insights-chasing internet discourse. Don't twist your mind into an Escher painting trying to read hansonian inner meanings into everything.
In other news, women wear makeup because it makes them more attractive.
I found it to be very interesting and entertaining, the sort of reading which is enjoyable even to those who disagree with it. I can't write anything on the topic myself which isn't objectively worse than the link I've provided.
Women don't only care about attractiveness to men, but "women wear makeup because {some_weird_internal_psychological_thing}" is unhelpful. You are better served by the "women wear makeup for other people" heuristic, because it lets you arrive at conclusions like "women tend to apply makeup much less when they stay indoors eating cheetos".
2ChristianKl
Men lift to be able to dominate other men wouldn't be about {some_weird_internal_psychological_thing} but also about social interaction.
If attractiveness were the key thing that matters you would expect a woman to wear less makeup when she goes to an event where there are only women than when she goes to an event with mixed genders. While I don't have hard statistics I don't think that's the case.