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It looks like this is a software product; they aren't making CGMs, they're reselling the Freestyle Libre. There's nothing wrong with writing data-analysis software for CGM data, but this kind of software is a fairly commoditized, low-value high-competition market, especially in comparison to the CGM hardware market, which makes billions of dollars a year in revenue. Their marketing presentation seems like it's trying to obfuscate this distinction.

Maybe it would help if you shared what you've been able to find out so far?

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