My model is that 1. some of it is politically/ideologically/self-interest-motivated 2. some of it is just people glancing at a thing, forming an impression, and not caring to investigate further 3. some of it is people interacting with the thing indirectly via people from the first two categories; some subset of them then take a glance at the PauseAI website or whatever, out of curiosity, form an impression (e.g. whether it matches what they've heard from other people), don't care to investigate further Making slogans more ~precise might help with (2) and (3)

Maybe "motto" is the wrong word. I meant words / concepts to use in a comment or in a conversation. "Those companies that created ChatGPT, etc? If allowed to continue operating without strict regulation, they will cause an intelligence explosion."