These are the rules I use when I'm writing.

1. Write in the positive. Never draw attention to someone else for being wrong. If someone else is wrong then ignore them and state what is true. If someone else is unclear then ignore them entirely. Do not insult others. Do not write with contempt. Look for why things are true.
2. Write the minimum necessary to prove a point. Do not preempt counterarguments.
3. Contaminate your ideas with concepts from distant domains.
4. Do not write about topics because they are prestigious. Prestige measures what other people care about. Write what you care about.
5. Do not repeat anything someone else has already said. Only quote others if you are quoting from memory.
6. Do not repeat yourself.
7. Do not worry that readers might misinterpret what you write. Readers will misinterpret what you write.
8. Do not worry that what you write will not be worth reading. You cannot predict what will be worth reading.
9. Do not write convoluted ideas. If an idea seems convoluted then either it is a stupid idea or your logic is garbage. Complex ≠ convoluted. Complicated ideas are fine. Esoteric ideas are fine.
10. Do not pander.
11. Never write "As an <identity>…". A statement's truth value does not depend on who you are.
12. Do include personal experiences.
13. Avoid creating media with a short shelf life.
14. Ignore cynics. Cynics neither do things nor invent things.
15. Writing tests your courage. If you have anything important to say then most people will think you are wrong.
16. Write things that are true. Do not write things that are untrue.