https://www.gkogan.co/say-something-people-want/ I don't think I agree with this. The copy in his examples seems terrible to me. If I didn't already know what those companies do, the websites would not make it clear. I don't know what kind of customer wants to hear about a feeling or a broad goal ahead of finding out that, say, Slack is a chat app for workplaces. In my opinion (and David Ogilvy backs me up!) good marketing copy uses exactly the same principles as good "plain-English" Strunk & White prose. Clarity, clarity, clarity. You must get across what your product does. Which includes placing it in a category! Yeah, sure, in some sense you want Slack to be "more than just" a chat app, but if someone who's never heard of Slack is to most efficiently grasp what it is, you obviously would want to lead with "chat." Successful companies can often get away with unclear copy, because they already have something else driving their customer acquisition. But that doesn't mean unclear copy is good.
https://metr.org/blog/2026-08-26-openai-hugging-face-incident-investigation/ this is the METR report on the OpenAI HuggingFace incident. lots of detail here. The more comes out, the more troubling this looks, in terms of the complexity and sophistication of the plans agents can execute, their tendency to self-sacrifice and cooperate (in this case, towards an undesirable goal), and their tendency to seek generically-useful capabilities as an intermediate means to an end.
https://instinct.co/ this is giving an awfully lot of access to the bot. I'm not so sure about this.