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I'd like to present a useful formalism for describing when a set[1] is "self-similar".
Isomorphism Under Equivalence Relations
Given arbitrary sets X,Y, an "equivalence-isomorphism" is a tuple (f:X→Y,f−1:Y→X,∼R⊂X∪Y×X∪Y), such that:
∀x∈X,∀y∈Y((f(x)∼Rx)∧(f−1(y)∼Ry))
Where:
f is a bijection from X to Y
f−1 is the inverse of f
∼R is an equivalence relation on the union of X and Y.
For a given equivalence relation ∼R, if there exist functions such that an equivalence-isomorphism can be constructed, then we say that the two sets are "isomorphic under ∼R".
The concept of "isomorphism under an equivalence relation" is meant to give us a more powerful mechanism for describing similarity/resemblance between two sets than ordinary isomorphisms afford[2].
Similarity
Two sets are "similar" if they are isomorphic to each other under a suitable equivalence relation[3].
Self-Similarity
A set is "self-similar" if it's "similar" to a proper subset of itself.
Closing Remarks
This is deliberately quite bare, but I think it's nonetheless comprehensive enough (any notion of similarity we desire can be encapsulated in our choice of equivalence relation) and unambiguous given an explicit specification of the relevant equivalence relation.
Ordinarily, two sets are isomorphic to each other if a bijection exists between them (they have the same cardinality). This may be too liberal/permissive for "similarity".
By choosing a sufficiently restrictive equivalence relation (e.g., equality), we can be as strict as we wish.
For a given ∼R, let R be its set of equivalence classes. This induces maps x:X→R and y:Y→R. The isomorphism f:X→Y you discuss has the property y⋅f=x. Maps like that are the morphisms in the slice category over R, and these isomorphisms are the isomorphisms in that category. So what happened is that you've given X and Y the structure of a bundle, and the isomorphisms respect that structure.